The inspiration behind launching Sazy (from of the initials of the family members) came about with the vision of founder Asli Cecen (mother of three daughters) re-falling in love with the spaces they live in and taking time out of their daily routines to truly enjoy inhabiting their surrounding spaces with quality craftsmanship and eclectic designs. Sazy aims to bring design from across the globe – the curated selection showcases the very best of one-of-a-kind homeware and furniture pieces crafted by various skilled artisans and makers who uphold and preserve craft traditions and techniques which would otherwise be lost. Behind each design and collection, cultural traditions and the rich heritage of the origin country are embedded in the style, while taking inspiration from nature and the surrounding environment. Materials used are also mindfully selected, reflected in the choice of fabrics, with the majority made from eco-friendly natural materials such as hemp and jute. Sazy prides itself on marrying together traditional designs whilst incorporating modern concepts and styles to bring together an eclectic and eccentric mix of designs that are all easily accessible with a few simple clicks to your doorstep. We’re passionate about focusing on quality, craftsmanship, and something a little different, at a fair yet affordable price. Expect unique, quirky, and exclusive pieces.
ufurnish.com Co-Founder and CEO, Deirdre McGettrick, sat down with Sazy’s founder Asli Cecen, to learn more about the inspiration behind the brand.
Q1. What was the inspiration behind the creation of Sazy?
If anything, the last few years have taught us the importance of staying at home and finding comfort in familiar surroundings. Our core value is to create eccentric designs that are sustainably made and that customers would love to display in their homes to add joy to their lifestyles. No interior products should be boring! We want customers to fall in love with our bold patterns, vibrant textures and quirky take on interior living.
Q2. Sazy looks to artisans and experts in home interior furniture and furnishings to create handcrafted, quality products that stand out. Can you tell us about some of your best-selling products?
As the weather changes, we’ve seen a massive shift from outdoor garden furniture (which was our best-selling for previous months) to a renewed demand for more autumnal pieces such as dining sets, particularly dining chairs, and bathroom essentials. Our customers are looking for small indulgences and can’t get enough of our Olivia Velour Jacquard Fringed Face Cloths and leaf-inspired Tamara side plates.
Meanwhile, at Sazy HQ, we have fallen in love with our new Phoenix Palm Accent Chair and Bennet lidded Basket.
Q3. Sazy outlines the aim of presenting 3 ‘edits’ each year that will embrace emerging trends and suit different styles. Can you share more details on how this will work?
One of our fundamental goals is to ensure that our customers can easily update their homes to reflect current trends. Thus, we have carefully curated these three edits (the Wanderer Within, Simply Minimalist and Hedonist Home) to assist them with the latest trends in interior decor, while attaining their personal style. These edits not only include some of our favourite pieces but also adapt to customer feedback and preferences, resulting in a pleasant customer experience.
Q4. What does the next 12 months look like for Sazy and what should our ufurnish.com community look out for?
We are planning to increase our product range across many categories from furniture, sofa beds, lighting, and pets to home décor accessories, continuing to work closely with our suppliers to create quality products that offer superb craftsmanship and design-led styles for our customers. We’re also working on introducing three new categories to our product collections – kids, loungewear and bathroom accessories - which we are really excited to launch this year as well as working on exclusive product lines for our business-to-business projects with interior designers. As it's our first year since we launched Sazy, we also have plans to release a Christmas decorative range to commemorate the jovial festivities.
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