Our exquisite Regency chenille rug is from the renowned luxury brand, Dorma. The Regency is a woven rug that gives it a slim profile and a soft, lustrous finish that looks timeless. Regency's intricate design is achieved using a jacquard technique, which is enhanced by its short weaved pile and a pleasing colour palette. Regency is made with built-in anti-slip backing for added peace of mind and can also be used with underfloor heating. The chenille yarn is hypoallergenic and robust enough for everyday usage.Established since 1921 the Dorma brand exudes exquisite attention to detail, unique style, quality materials, and exceptional design. Being incredibly proud of British design heritage, each finely crafted Dorma product for your home will be of an impeccable luxury standard and will be timeless for transitioning décor over the years to come.For regular cleaning, we recommend using a suction-type vacuum to ensure that rotating brushes won't damage the wool pile. In the case of an accidental spillage blot with a clean and dry cloth. A small amount of fibre loss is normal, but simply trim loose fibres with household scissors. To keep your rug looking fresh and even rotate regularly to balance outwear. When you receive your rug, we recommend re-rolling with the shaggy pile facing outwards for 24 hours in a warm room. This will help your rug settle flat with ease. This stunning rug can also be used on heated floors to keep you extra toasty!Please note: This rug contains Latex. Please note: Young infants should not be left unsupervised on this rug. Please note: Keep away from fire.