Home Influencers Rich List

The highest earners in our findings were mum influencer Stacey Solomon, cleaning influencer Sophie Hinchliffe, and mum influencer Louise Pentland. All three are most prominent on Instagram (although most have TikTok accounts, too), with 5.7 million, 4.7 million, and 3.8 million followers, respectively. 

Per sponsored post, it’s estimated that Stacey Solomon makes around £14,000. Sophie Hinchliffe makes approximately £11,000. And Louise Pentland brings in just over £9,000 for every sponsored post she creates. To put that into perspective, if Stacey Solomon were to post one sponsored post daily for a full week, that’s potential earnings of around £98,000!

Other findings:
Mumfluencers take the crown as the highest earners. 8 out of the top 10 are mumfluencers – giving tips, tricks, and life hacks on all things to do with being a mum.
The top 3 highest earners are all on Instagram.
Cleaning accounts are the second most popular type of homefluencers – giving tips and tricks to keep a clean and orderly home.

From the foaming, fizzing cleaning products layered up in the sink to watching someone squirt ketchup on the bottom of their pans (it’s a real cleaning hack), cleanfluencers have taken social media by storm in recent years. In particular, they are very popular on TikTok where the short format videos are perfect for  little bitesize tidbits of cleaning inspiration. In fact, two of the top three earners operate mostly on TikTok and it’s one of the newest niches of homefluencers. These influencers of the cleaning world share tips and tricks with their followers to help keep a clean home one satisfying video at a time. 

Sophie Hinchliffe, is one of the top home influencer earners overall. But she’s also the top earning cleaning Also known as Mrs Hinch on Instagram, she flew into the spotlight not only by sharing her favourite cleaning products and housekeeping tips but also because of her relatable page and snippets of home life. She now boasts almost 5 million followers on Instagram alone and has published many books, a popular line of products in collaboration with Tesco, and brings in many sponsors a month. She has been dubbed the “Queen of Clean”, and followers love her content for its easy-to-follow format and affordable product recommendations. 

Chloe Coleman on TikTok is our second most successful cleanfluencer. She specialises in simple time lapse-style videos, satisfying cleaning montages, and realistic “clean with me” videos that show that having an untidy house is totally normal. She boasts 3.7 million followers, and it’s thought she makes around £6,000 per sponsored post. 

Coming in third is Kayleigh Taylor. Her super popular TikTok account boasts 2.1 million followers and she shows off her best tips and tricks for cleaning everything from floors to makeup sponges. Her satisfying ‘Clean With Me’ videos are really well edited and show the whole process of keeping her home clean. She’s scored some lucrative sponsorships and brings in approximately £3,880 per sponsored post. 

Instagram is the home of aesthetics, so it’s no wonder that home décor is big on this platform. When you’re looking for some home-style inspiration, where else do you turn but homefluencers specialising in interior design? Whether you’re looking for Nordic interiors or details to add to your Edwardian home, Instagram has become one of the biggest places online for home décor. 

Our highest-earning home décor influencer is Kirsty Jane Gore. She shows off her Nordic-style interior design to her 815k followers and teaches us how best to use the minimalistic style in our homes. It’s estimated that she earns around £2,700 per sponsored post on her immaculately curated page. If you’re looking to add some cosy minimalist hygge to your home, Kirsty is the person to follow. 

If living inside the Barbie dreamhouse was always your dream, Kate Hielema Morgan has the inspiration for you. Her pink and floral interiors have drawn in half a million followers as well as some lucrative sponsorships – earning her around £1,800 per post. Her style is the perfect example of maximal minimalism with a feminine twist. 

Sarah Brooks, our third highest-earning interior influencer, focuses on softer feminine interior details. Her Edwardian home design focuses on a farmhouse and country style décor, and it works extremely well with the soft pastel pinks, whites, and light wood touches. She has built a following of 364,000 other like-minded people and is estimated to earn around £1,300 for every sponsored post.

Being a parent isn’t easy. Between worrying and stressing over your baby’s health and trying to enjoy the joyful moments, it’s a difficult job. Having a strong support system around you is essential, but what if you don’t have that? Enter mummy bloggers. They first stormed the internet in 2005 but have become a sensation since - sharing parenting tips, tricks, and hacks with their followers. They inspire, comfort, and validate other parents all at the same time. 

Former X-Factor contestant, singer, and television host Stacey Solomon is our top-earning mumfluencer and top-earning home influencer overall. She regularly shares snippets of life with her husband and five children, and the honest way she talks about her life and insecurities makes her content engaging and relatable. 

Louise Pentland, who is second on our mum influencer list and is the third overall home influencer, has been known in the Youtube community for many years, but when she retired from her original YouTube penname, Sprinkle of Glitter, in 2016, her content shifted from beauty and fashion to being more focused on her parenting journey. Since then, she has been most present on Instagram, growing her channel to 3.8 million followers and counting. Her realistic approach to parenting, mixed with her passionate involvement in charity, is part of her lovable charm. 

Former Only Way is Essex star Billie Faiers is our third highest-earning mumfluencer. She has built a following of 2.4 million people and shares snippets of her daily life on Instagram, bringing up her three children with her husband, Sam. She gets a lot of great sponsorships too and is thought to earn around £6,400 per post.