Ultimate Cotton Towel

* 600 GSM - a heavier weight towel for ultimate comfort* 100% cotton with a long pile for added loft and an extra soft, fluffy feel* Zero twist yarn for quick absorbency* Available in a choice of rich colorways across multiple size options The Ultimate towel collection is made from 100% cotton in an exceptional 600 GSM weight, creating a particularly soft feel with excellent absorbency. The pile is made using zero-twist yarns which adds fluffiness and reduces fibre shedding. This weighty and high-quality towel dries fast and has earned top marks for absorbency and colour retention. Rigorous testing showed no visible pulled threads even after 50 wash-and-dry cycles. These soft, fluffy towels are available in a range of rich colour palettes and multiple size options, so you can mix and match with your needs and decor. Want the full look? Check out our colour coordinating bath mats. When choosing the perfect towel, GSM (grams per square meter) is key – providing an indication of how thick, heavy and luxurious your towel will feel. Opt for low to midweight option (less than 600 GSM) for a quick-drying solution or choose a heavier weight (600 GSM+) for ultimate luxury.