"Designed for sleepers who prefer a cooler feel at night, the Snuggledown Bliss Extra Deep Cool Touch Firm Support Pillow combines memory foam support with a cool touch cover. The specially designed cover helps you stay comfortable and feeling fresh through the night, while the deep profile and firm support level suit side sleepers particularly well. Inside, the memory foam has a new and improved soft formulation and features airholes to allow airflow and help reduce heat build-up. Memory foam naturally adjusts to your shape, reacting to body heat and following the contours of your head and neck to encourage spinal alignment as you sleep. The result is a supportive, pressure-relieving feel that helps ease pressure on the shoulders and gently encourages correct posture. Practical as well as comfortable, the zipped cover can be removed for washing, making it easy to keep your pillow clean. Key features Cool touch cover designed to help keep you sleeping cool Zipped cover can be removed for washing Memory foam with a new and improved soft formulation Airholes help airflow and reduce heat build-up Memory foam reacts to body heat and follows the contours of the head and neck Deep profile with a firm support level Suitable for side sleepers Please note: Colours shown are as accurate as possible, though may vary slightly depending on your screen settings."