True smart pixel lighting - Addressable WS2811 LEDs allow individual control along the strip, creating moving effects, colour waves, and custom scenes that standard RGB tape cannot achieve Smooth, continuous light - High-density COB design with 576 LEDs per metre removes visible dots, giving clean, even illumination that looks professional in kitchens, shelves, and displays Quick, tidy installation - Flexible 5-metre strip bends around corners and sticks firmly with built-in adhesive, then cuts at marked points for a precise fit without specialist tools Custom colours on demand - Connect to a compatible smart controller to adjust colours, brightness, and animations, letting you match your lighting to your mood, décor, or occasion Low energy, high impact - Efficient 24V design delivers bright results at just 16W per metre, providing eye-catching lighting while keeping everyday running costs down