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Inspiration Behind The Brand: Cocoon

Inspiration Behind The Brand: Cocoon

Cocoon founders loved the concept and versatility offered by sofa beds but were unimpressed with the typically thin mattresses usually found. They made it their mission to research, redesign and revolutionise the sofa bed option. Combining the pocket sprung mattress and one touch opening mechanism, within a choice of 2-3 seater designs and corner modular sofa bed options, Cocoon is delighted to bring the best sofa bed range to market and in partnership with ufurnish.com

ufurnish.com Co-Founder and CEO, Deirdre Mc Gettrick, sat down with Cocoon’s Founder, Craig Rutter, to learn more about the inspiration behind the brand.

Q1. Cocoon has a fantastically versatile range of sofa beds, what makes the brand stand out and what are the key reasons that the ufurnish.com community should look to Cocoon?

The real thing that makes us stand out from the crowd is our passion for the comfort of the bed. It really feels that everyone else wants to offer a great sofa but does not want to invest any time in the sleep side of a sofa bed. We really do care about sleep so we offer you our 14 Night Sleep Trial so the risk is not yours to ‘try before you buy’.

Q2. Are there any myths around sofa beds that you guys as market leaders could squash today that would nudge someone who is on the fence to consider and purchase a sofa bed from Cocoon?

Well we have all heard the main myth that sofa beds are just uncomfortable. With our pocket sprung sleep technology we believe that we have removed this. You can actually get a great night's sleep on one of our Cocoon sofa beds.

Secondly, sofa beds take up too much space. While others out there are bulky, many of our 'Cocoons' are compact and space-saving designed to fit in smaller multi use living spaces. 

Lastly,  sofa beds are difficult to convert. This may have been true in the past, but now with our modern technology they are a lot easier than you think.

Q3. Looking through the Cocoon website, it looks like you take what your customers say seriously and importantly deliver on your promises, tell me more about that…

For all of us here, it is all about listening to the needs of our customers.  We are truly proud of our 28 working day lead time which is market leading. We want your experience to be positive and reflected to others. If we did well tell us, if we do get it wrong it is more important to know so we can learn and get it right next time. We really go the extra mile to keep our 4.8/5.0 star rating.

Q4. What do you believe our community will love most about your products?

We believe the community will love the comfort and versatility of our sofa beds.Their ability to transform from a stylish sofa to a comfortable bed, providing ultimate convenience and functionality. Our Micro technology fabrics are beautiful and durable and they will exceed your expectations in a variety of environments. Finally a sofa bed that you will remember sleeping on for the right reasons.

Q5. Cocoon has been growing rapidly over the last few years, what does the next 12 months look like?

We will continue to listen to our customers and we have just launched our new ‘Interest Free Credit offer’. We are investing in people, systems and automation to keep you updated throughout the order process. We want to keep delivering our promises to you including on time deliveries and comfortable beds.

To search and discover products from Cocoon click here or to discover many more amazing furniture retailers across the market, simply click here.

Deirdre Mc Gettrick

Created By

Deirdre Mc Gettrick

Deirdre Mc Gettrick is the co-founder and CEO of ufurnish.com. Deirdre created the business after struggling to furnish her own home. She brings insight and inspiration to every home furnishing opportunity.

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