"Bringing practical durability to busy entrances, the JVL Heart Paws coir doormat combines a pet-themed design with hard-working everyday performance. Made from 100% natural coir with a natural latex backing, this entrance mat is designed to help trap dirt and absorb water at the door, helping to keep surrounding floors cleaner for longer. Mechanically twisted coir helps reduce shedding, while the latex backing helps the mat stay flat with no curling edges and reduces the risk of slipping. Suitable for indoor or outdoor use, it works well by a front or back door, in a porch, conservatory, greenhouse, shed or on a patio. JVL also brings an eco-conscious finish to the design, with biodegradable natural coir and latex made from renewable resources. Key features 100% natural coir with natural latex backing Mechanically twisted coir for reduced shedding 15mm pile depth Helps trap dirt and absorb water Latex backing helps reduce slipping and keeps the mat flat with no curling edges Suitable for indoor and outdoor use Biodegradable coir and latex Sizing 40cm W x 70cm D Please note Some shedding may occur when new As this is a natural product, colours may vary slightly Natural coir will disintegrate within one year and the latex compound within five years, subject to soil conditions Care Shake or brush clean to maintain the mat. Please note: Colours shown are as accurate as possible, though may vary slightly depending on your screen settings."