FREQUENTLY IMITATED, NEVER REPLICATED: Our styles and colors have been imitated by many, but none can match the thickness, softness and quality of our 630 GSM cabana beach towels SUPERIOR CONSTRUCTION: We use finer thread, that’s about half as thin as typical beach towels and 4x the thread and 2x the total cotton into one of our towels, creating an exceptionally soft, plush and oversized (70 in. x 35 in.) beach and pool towel with satin edges TIMELESS STYLING: Our classic California towels, inspired by and designed in Laguna Beach, are meant to stand the test of time FEATURED IN BUSINESS INSIDER, NYMAG, FORBES & BETTER HOMES & GARDENS: We've been called “the perfect beach towel,” “this towel will make you feel poolside at the Ritz” and “extremely durable, even after washing” MORE THAN 200,000 SOLD TO DATE: Since our founding in 2015, as an American owned small business, we’ve sold more than 200,000 cabana beach towels, and our loyal customers include The White House, luxury hotel groups, and countless private yachts