Watch them build strength in their neck and shoulder muscles, at the same time as having a little fun! They can take a peek in the mirror as they're busy practicing their new skills; discover exciting noises and textures- crinkles, squeaks and rattle; and with the help of the adorable elephant and giraffe can really enjoy their Tummy Time!Why we love it Tummy Time is a recommended exercise that helps your newborn baby build strength in their neck and shoulder muscles. Our Tummy Time Roll is the perfect accessory for making Tummy Time exercises fun!Soft tube shape perfect for propping baby up on their arms, to encourage them to move their head.Full of exciting noises and textures; crinkles, rattles and squeaks. Super soft faux-fur fabrics for little hands to feel and touch.Suitable from birth – so makes the perfect first gift for a new arrival!