Indulge in everyday luxury as you step out of the bath or shower with this irresistibly soft, silky-smooth towel. Now crafted at an enhanced 650GSM, it delivers an even plusher, more indulgent feel making it our softest Egyptian cotton towel yet, with exceptional absorbency. Expertly woven from premium Egyptian cotton, the long-staple fibres offer outstanding durability, reduced linting and a beautifully silky handle, while helping colours stay rich and vibrant wash after wash. Finished with a modernised border for improved absorbency and twin-needle stitching with a double-stitched hem for added durability, it's designed to look and feel luxurious for longer. This towel is quick to dry and contains our innovative StayNew™ technology which helps preserve its fresh, as-new appearance.